Details
While working as an Associate Creative Director at Media Arts Lab, I helped launch a campaign for the redesigned Apple TV, which had been on the market for a year. Despite that, most people still had no idea what it was capable of or how it fit into their lives.
What started as a straightforward product demo for apple.com quickly evolved into something much bigger. We pitched a more entertaining approach that the client immediately fell in love with.
Everything about Apple TV is entertaining. Even the way we show you how to use it.
Client
Apple TV