Apple TV Copy

While freelancing at Media Arts Lab, I had the opportunity to help create a social campaign for one of the most famous dogs in the world, Snoopy.

We tapped into the growing #DogsWatchingTV trend with a simple idea: Who better to promote Snoopy than dogs themselves? We created a series of social videos featuring dogs watching Snoopy on TV, turning an existing internet trend into a fun way to connect with fans. Each piece encouraged people to join in by sharing videos of their own dogs watching Snoopy using the hashtag #DogsWatchingSnoopy.