Details
While working in-house at Twitter as a Creative Director, we were coming off the heels of the grueling 2020 election. The perception was that Twitter had become a place to argue about politics, fight about politics, or fight and argue about politics, but not much else.
We wanted to remind people that there was a whole other side to Twitter. So we created a campaign that ran on other social platforms, highlighting the funny, unexpected, and genuinely entertaining conversations happening on Twitter every day. The goal was simple: show people that Twitter was about a lot more than politics.
Client
We followed the videos up with a targeted banner campaign that spoke directly to people on other social platforms that showed interest in our specific topics.
