VW - World Cup

How do you get Americans excited about the World Cup when their team didn't even qualify?

While freelancing at Deutsch LA, I helped create a campaign for Volkswagen that turned America's absence from the World Cup into an opportunity. With the U.S. out of the tournament, millions of American soccer fans were left without a team to root for. So instead of sitting on the sidelines, we encouraged them to find a new one.

We created a series of spots featuring countries competing in the World Cup making their case for why Americans should cheer them on. Each country brought its own personality, national pride, and sense of humor to the pitch, giving American fans a reason to get invested in the world's biggest sporting event, even without a team of their own.