xrp

After years of court battles, XRP was legal and ready to mingle. Ripple wanted to reintroduce it to the world, but crypto is still a pretty strange concept to anyone outside the crypto-verse. Rather than shy away from the weirdness, we embraced it.

We built a campaign around the line “Everything is weird until it works.” While explaining XRP, we showcased all the things we do today that once seemed ridiculous, like walking pads, red light masks, and robot food deliveries. By putting XRP alongside these once-strange ideas, we showed that what seems weird today might just be perfectly normal tomorrow.